ANYHZ Shines in Alibaba’s August “I’m the Cross-Border King” Battle

Last month, ANYHZ stepped onto the global stage of Alibaba’s August “I’m the Cross-Border King” campaign. When the dust settled, we left with more than applause— we carried away sharper insight, stronger partnerships, and a renewed belief that clean, reliable power resonates in every language.

The battle tested us. We stretched our supply chain, experimented with live-stream storytelling, and learned the rhythm of real-time bidding. Some moves soared, others stumbled, yet each loop of feedback tightened our strategy and polished our brand voice. 

In the end, the numbers were only half the victory; the true gain was the community of customers and allies now marching with us toward November’s bigger stage.